It is a really hard to make your product visible worldwide. But openerp did that without investing much more cost for the marketing. They have proved a new way of launching product that brings much more visibility to your product worldwide. Today you can see that OpenERP is heaving far better visibility then the popular software in either same business model like OpenBravo, Sugar CRM or in the same kind of products like MS Dynamics or Oracle Apps.
Go through an important article published on OpenERP news where OpenERP gives feedback on, how to launch your product ?